One of a kind, the museum was established in 2006 thanks to the collection of small colour prints donated to the Municipality of Modena in 1992 by Modenese entrepreneur Giuseppe Panini, founder with his brothers of the company of the same name in 1961.
The collection brings together picture cards and other items similar in production technique and function in a journey through the evolution of the manufacturing techniques and the advertising messages contained in these small objects. Together they build a picture of the culture, anthropology and development of communication in the society of the time.
